Our SE & FDE Community is now called Focal. See our new site. Still off the record and unsponsored for quality.

Our SE & FDE Community is now called Focal.

Win more of the right deals.
Deploy them on time.

Coform augments SE & FDE teams.

Trained on what sunk or secured every past deal.

The Problem

Your AI has context.
But none of your judgement.
So POCs & deployments derail.

Your Claude & Codex can't tell a gap from a risk.

And highlights the product gap that's now solved.

As that judgement sits with your SEs & FDEs,
changes every month, and isn't written down.

Are we driving this POC ?

Are we driving this POC ?

Do we have a workaround ?

Do we have a workaround ?

Do we have a workaround ?

Will it deploy on time ?

Will it deploy on time ?

The Solution

Coform knows your product.
And your team's judgement.
So POCs & deployments land every time.

Coform knows the best workaround to each product gap, what requirement is a trap by your competitor and how to successfully win this POC. Because it's custom deployed for your product and SE & FDE org and intelligently updates itself as your team use it.

Are we driving this POC ?

Are we driving this POC ?

Do we have a workaround ?

Do we have a workaround ?

Do we have a workaround ?

Will it deploy on time?

Will it deploy on time?

New product gap identified

Accept

Reject

New product gap identified

Accept

Reject

New risk found

New risk found

Accept

Reject

Suggested scope update

Accept

Reject

Product gap identified

Accept

Reject

Suggested scope update

Accept

Reject

New workaround mentioned

New workaround mentioned

Accept

Reject

Workaround mentioned

Accept

Reject

Coform is deployed into your team in weeks

Our team of SEs custom-build a harness for you, taking in your product, its gaps, past deals and tools along with our proprietary Coform Method, drawn from how the best 1000 teams in Focal operate.

Coform gives you certainty
on what deals will land.

Coform gives you certainty
on what deals will land.

Scale your team's judgement across every deal. So your pipeline and forecasts are based on

CROs & CEOs
CROs & CEOs

What revenue is real.

What revenue is real.

SE & FDE leaders
SE & FDE leaders

What's about to derail.

What's about to derail.

SEs & FDEs
SEs & FDEs

The right plays for each deal.

The right plays for each deal.

"We chose Coform both as it solved the problems we had in a way we'd never seen before, but it also felt different - being built inside Focal meant it felt like were working with people who genuinely understood what we were facing and were actually invested in our success"

Rebecca Applewhite

Director of Solutions Consulting

COMMUNITY FIRST

Built from how the best SE & FDE Teams run.

Built from how the best SE & FDE Teams run.

Before founding Coform, we built Focal, the community where SEs and FDEs meet monthly to share what’s actually working. Coform is shaped by that shared knowledge.

Before founding Coform, we built Focal, the community where SEs and FDEs meet monthly to share what’s actually working. Coform is shaped by that shared knowledge.